Social Media Marketing Manager at Digital Rx Corporation | USA | $35/hr – $48/hr

Digital Rx Corporation

Social Media Marketing Manager

USA (Remote)

$35/hr – $48/hrMid Level3+ years expContract

Posted 4 weeks ago

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Job Summary

Own social content and paid social execution for a US dealer network, balancing authentic dealer voices with compliant, high-engagement creative across platforms.

Platform ownership: Own content calendars, posting, and publishing across Meta, Instagram, TikTok, YouTube Shorts, and Google Business Profile.
Engagement and creative: Build posts with mobile-first, human copy, trend- and hashtag-aware execution, and clear on-brand direction for designers.
Paid social & analytics: Run targeted campaigns, manage budgets, and translate performance into actionable insights for next cycles.

Job Description

Dealer Content Strategy & Calendars: Build and manage platform-specific content calendars across a portfolio of automotive, marine, and powersports dealer accounts, aligning each to inventory, incentives, seasonality, and sales/service events.
Platform Management & Publishing: Manage day-to-day posting, scheduling, and publishing through Buffer (our social media management platform) across Meta/Instagram, TikTok, YouTube Shorts, and Google Business Profile.
Post Quality & Engagement Best Practices: Build every post to proven engagement benchmarks — researching and applying trending, relevant hashtags (including hashtag-generator tools), incorporating website deep links, and writing concise, mobile-first copy. Posts should read as authentic, human, and genuinely engaging; generic, obviously AI-written copy is not what we are looking for.
Paid Social & Audience Targeting: Build and run paid social campaigns — including setting up third-party audience targeting, managing ad budgets, and continuously optimizing — to extend reach and drive measurable results across dealer accounts.
Reporting & Analytics: Help generate clear, regular performance reports — tracking reach, engagement, and conversions — and translate the data into insights and recommendations for the next cycle.
OEM & Brand Compliance: Ensure all dealer social assets adhere to brand standards and OEM compliance requirements, submitting assets for compliance review where required before they go live.
Copy & Creative Coordination: Write engaging, on-brand copy for each dealer’s voice and coordinate with our in-house graphic designers on custom-branded graphics and video, providing clear creative direction.
Community Management & Engagement: For clients whose service plans include community management, monitor and respond to comments, messages, and mentions in each dealer’s brand voice, fostering engaged communities and routing sales or service inquiries to the right dealer contact.
Collaboration & Coordination: Work closely with account managers, designers, and leadership — coordinating projects and files in Basecamp — to incorporate promotions, seasonal events, and dealer-specific campaigns, and to repurpose blogs, SEO, and other content into social where it adds value.

Digital Rx Corporation

Digital RX is a boutique digital consulting agency that partners with businesses across the United States to build smarter, more profitable online strategies. We specialize in website development, search engine optimization (SEO), Google Business Profile optimization, and full-scale digital marketing consulting. Our team understands the fast-paced, ever-changing digital landscape and delivers personalized solutions that drive measurable results. From custom websites to SEO that gets you found, we focus on creating high-yield strategies that align with your goals and generate real return on investment. Whether you're starting fresh or looking to optimize what you already have, Digital RX brings clarity, creativity, and expertise to every project. Let us help you turn your digital presence into your most valuable business asset.

Founded in 2017

Deerfield, Illinois, USA

7 employees (3 in marketing)

www.digitalrxconsulting.com