Social Media and Marketing Coordinator

Virginia, USA (On-site)

$28/hr – $33/hrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the social media and marketing operations for a plastic surgery practice, balancing patient storytelling with campaign execution and CRM lead flow.

  • Social and content ownership: create daily stories/reels, manage across platforms, and respond to patient inquiries while feeding leads into the CRM.
  • Campaigns and assets: plan email, online ads, promotions, and promotions assets; track performance and adjust with the Marketing Director.
  • Media and assets production: coordinate photography, video testimonials, pre/post op visuals, and multi-channel promotion materials.

Job Description

  • Create stories and reels (daily) for surgical and non-surgical content that meets our brand standards and speaks to our audience demographic.
  • Program treatments and promotions into the rewards app with relevant graphics.
  • Manage skin care website, ensuring up-to-date pricing, product availability, and discounts.
  • Create and design 2-3 monthly newsletters using ConstantContact with the Marketing Director’s vision and final approval.
  • Organize photo uploads, gallery updates, and content organization.
  • Provide real-time support during events.
  • Respond to all patient inquiries on social media and input leads into the CRM for follow-up.
  • Responsible for pre-op and post-op photos and videos for both surgical and non-surgical patients.
  • Capture video testimonials.
  • Take high-quality, standard Pre-Op and Post-Op Photos of Patients during a clinic day
Maia Plastic Surgery logo

Maia Plastic Surgery

Dr. Munique Maia brings cutting-edge plastic surgery techniques and a compassionate, patient-centric approach to Northern Virginia’s aesthetic community.A Harvard-fellowship trained, board-certified plastic surgeon who specializes in cosmetic surgery of the face, breast and body, Dr. Maia is a highly respected plastic surgeon in the Virginia and DC Metropolitan area. She has been recognized as such by Northern Virginia Magazine, The Washingtonian Magazine, Arlington Magazine, and Modern Luxury DC. Dr. Maia provides a full range of services, fulfilling your aesthetic needs, no matter what stage in life you are in. Dr. Maia put in the effort to master facial surgery techniques known by only a few elite plastic surgeons. Her residency experience includes valuable mentorship from the renowned facial plastic surgeon Dr. Andrew Jacono of New York, a world leading expert in Facial Plastic Surgery. While Dr. Maia is an incredibly specialized expert in facial plastic surgery in Tysons Corner, she recognizes that, ultimately, you are the expert when it comes to your own body.Rather than telling patients what they "need" to solve their problems, Dr. Maia takes an empathetic approach during consultations. She actively listens, presents options, and encourages patients to make informed choices, empowering them to navigate their unique wellness journeys.

Founded in 2020
Vienna, Virginia, USA
9 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)
Marketing Roles Posted (Last 30 Days)
1