Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to boost engagement, brand visibility, and sales.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media scheduling, consistent posting and timely campaign execution.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities.
• Optimize content for SEO by conducting keyword research and applying best practices for search engine visibility.
• Analyze web and social media analytics using Google Analytics and platform insights to measure campaign performance and inform future strategies.
• Collaborate with our team to craft press releases, media pitches, and manage relationship efforts with influencers and media outlets.
• Design engaging visuals that enhance brand storytelling.
• Support e-commerce initiatives by creating promotional content that drives online sales and customer engagement.
• Proofread all content meticulously to ensure clarity, accuracy, and consistency before publishing.

Requirements

• Experience in social media marketing and digital marketing.
• Skilled in content creation.
• Familiarity with SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools is required.
• Strong understanding of branding principles combined with excellent proofreading skills for high-quality content production.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Preferred

• Knowledge of creating engaging multimedia content is a plus.

Benefits

• Flexible schedule