Responsibilities

• The social media manager is responsible for promoting the college’s brand through social media strategy, content creation, execution and analytics.
• Expansion of Wofford’s brand through social media: Curating, creating and posting content or supervising the curation, creation and posting of content.
• In collaboration with Team OMC, the creation and maintenance of a cohesive social presence for the college that builds lasting relationships with various constituents.
• Understanding audiences and the college’s brand and developing a social media strategy for each platform.
• Identifying and sharing emerging social media outlets, trends and tactics.
• Monitoring and recommending strategies for response to social media sentiment, proactively considering brand risk in the area of social media.
• Analyzing performance of ongoing social media strategy.
• Identifying, following, monitoring and interacting with online influencers.
• Serving as the college’s educator and advisor to other departments who maintain a social media presence, including the Office of Philanthropy + Engagement and Athletics.
• Collaboration with Admission on their digital marketing initiatives, including serving as liaison to Niche, College Board, etc.

Requirements

• A bachelor degree and minimally one year of experience in social media brand management and marketing.
• The social media manager will have excellent communications skills and will be comfortable creating, editing and posting content across social media platforms, this includes writing, editing and publishing stories.
• The social media manager will have experience in planning, organizing and analyzing effective social marketing campaigns.
• Punctual attendance, expectations to learn quickly and thrive in a collaborative setting, along with the flexibility to adapt and provide other assistance to Team OMC and Wofford College as necessary, will be important for success in this role.
• A background in art, graphics, photography, writing and video are assets.