Responsibilities

• You\'ll own the full creative strategy — content pillars, hook writing, trend responsiveness, visual direction, caption voice, and posting cadence.
• You know what stops a scroll and what earns a follow.
• You\'re already building when everyone else is just catching on.
• You own the channel strategy: video ideation, scripting, SEO, thumbnail direction, and audience growth for YouTube.
• You turn podcast episodes into platform-native content that earns reach far beyond the episode itself.
• You see a conversation and immediately know which moment becomes the Reel, which insight becomes the carousel, which line stops the scroll.
• You are the voice of this brand across every platform. You brief the content creator, give feedback that elevates their work, and hold a standard that never slips.
• A great hook and a great subject line come from the same brain. If you bring email and copywriting instincts to this role, you\'ll be prioritized.

Requirements

• Has 3–5+ years building and leading content strategy for a personal brand, online coaching company, or creator — you know what scale looks like from the inside
• Has worked at or closely with a recognized coaching or creator brand (Amy Porterfield, Mel Robbins, Alix Earl, GaryVee, Brendon Burchard, or comparable) — you\'ve seen a high-performing content operation and you know how to build one
• Is deeply platform-native across TikTok, Instagram, and YouTube — fluent in the mechanics, the algorithms, and the audience psychology of each
• Writes with intention — hooks, captions, scripts, video titles — you adopt a brand voice quickly and make it sound like the best version of itself
• Thrives in a real-time content environment — you don\'t need six weeks of runway to make something great; you can take raw footage at 9pm and know exactly what to do with it
• Has video editing skills — CapCut, Final Cut Pro, Adobe Premiere, or equivalent
• Can lead a content creator without micromanaging — you brief clearly, give feedback that elevates, and hold the standard
• Genuinely consumes content — podcasts, creators, books, shows — and brings that cultural fluency into everything you build

Benefits

• Wellness Stipend: Available at your 90-day mark
• PTO: Two weeks