Social Media Manager

Honolulu, HI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Waiākea’s social presence by shaping strategy, creating content, and leading cross-functional brand storytelling.

  • Own strategy, calendar, and content creation for social channels.
  • Must-have: 3-5 years in social media management and Sprout Social experience.
  • Standout: Collaboration with a Japan agency to align Japanese social media with the brand.

Job Description

Responsibilities

  • Strategy and Planning: Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals.
  • Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Identify growth opportunities by exploring new social platforms and trends.
  • Content Creation: Lead the creation and curation of shareable content.
  • Work with designers and team to ensure content is informative and appealing.
  • Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic.
  • Create in-house content for social posts
  • Engagement and Community Building: Monitor, engage, and interact with the online community on a daily basis.
  • Address customers' inquiries and concerns promptly.
  • Foster relationships with influencers and other potential brand ambassadors.

Requirements

  • 3-5 years experience in social media management
  • Excellent written and spoken communication skills
  • Experience using Sprout Social or equivalent software required
  • Experience running social media for a CPG brand preferred

Nice To Have

  • Location Hawai‘i (O‘ahu or Big Island preferred)

Benefits

  • Medical, Vision, and Dental insurance paid in full
  • Performance Incentives/Bonus Structure to be in place within 30 days of your start date
  • 2 weeks of paid vacation per calendar year
  • 5 days of paid sick leave and 5 days of paid personal leave
  • 401K Matching up to 5%
  • Childcare Monthly stipend of $300
  • FSA Account with $500 company contribution
Waiākea logo

Waiākea

Born in Hilo, Hawai’i in 2012, Waiākea® set out to do more than just beverages,it’s about honoring the land, the people, and the responsibility that comes with both. As the first premium Hawaiian volcanic water and the first to embrace a triple bottom line, we put aloha ’āina at the heart of everything we do. Caring for people and planet before profit. Sourced with the blessing of indigenous kupuna and konohiki, our water and coffee carry the purity of Hawai’i’s raw and untouched landscape, 2500 miles from the nearest industrial landmass, while fueling a greater purpose: expanding clean water access, championing conservation, and uplifting education in Hawai’i.

Founded in 2012
Hilo, Hawaii, USA
78 employees (11 in marketing)

Traffic Signals

Monthly Visitors
20.4K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
37.3%
Direct
44.5%
Referral
6.3%
Social
10.7%
Paid
1.1%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
11 (14% of company)

Funding

Total Funding
$5.5M
Last Raise
$5.5M
Series Unknown, 10 years ago

Funding History

  • Jun 2016
    Series Unknown • $5.5M

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