Responsibilities

• Own the day-to-day strategy and execution of RTA’s organic social channels, with an emphasis on Instagram and TikTok.
• Develop a clear social content strategy that strengthens RTA’s brand identity and grows awareness within our target audience.
• Deeply understand the RTA customer: who they are, what they wear, what they follow, where they spend their time, and what content resonates with them.
• Translate the RTA brand into a distinct, recognizable social identity across platforms.
• Maintain a strong understanding of fashion, music, nightlife, celebrity, creators, art, and broader cultural conversations relevant to the RTA audience.
• Identify trends and emerging formats while ensuring RTA participates in a way that feels intentional and on-brand rather than reactive.
• Develop strategies to grow followers, reach, engagement, and overall brand awareness.
• Build and manage the social content calendar in partnership with the broader marketing and e-commerce teams.
• Concept and create original, social-first content that brings the RTA world to life.
• Capture and produce content around product launches, campaigns, shoots, events, stores, behind-the-scenes moments, styling, talent, and everyday brand moments.

Requirements

• 4+ years of social media experience, ideally within fashion, luxury, contemporary apparel, or a highly relevant lifestyle brand .
• Fashion industry experience is required.
• Strong understanding of Instagram, TikTok, and emerging social platforms.
• Demonstrated experience growing a brand’s social following and engagement.
• Strong creative instincts with an elevated visual eye and deep understanding of fashion content.
• Experience creating and capturing social-first content.
• Ability to balance polished brand storytelling with fast-moving, culturally relevant content.
• Strong copywriting and communication skills.
• Analytical mindset and experience reporting on social performance and translating metrics into actionable strategy.
• Deep understanding of fashion, creators, culture, and the competitive social landscape.