Responsibilities

• Own Pubity’s TikTok channel end to end
• Set and evolve the TikTok content strategy, formats, and posting cadence
• Be accountable for growth, engagement, and audience development, with a strong focus on the US
• Monitor platform changes and trends and act quickly on opportunities
• Define what high quality Pubity TikTok content looks like
• Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
• Maintain editorial standards, tone, and taste at scale
• Ensure content feels native to TikTok and aligned with Pubity’s brand
• Hire, brief, and manage TikTok freelancers and contributors
• Set clear expectations, targets, and feedback loops

Requirements

• Proven experience running a high growth TikTok account or portfolio
• Strong understanding of TikTok culture, trends, and storytelling formats
• Experience managing freelancers or small teams
• Ability to think strategically while executing at pace
• Strong editorial judgement and cultural awareness
• Comfortable owning performance and outcomes