Social Media Manager at ProCaps Labs | Henderson, NV | $95K/yr – $125K/yr

Social Media Manager

Henderson, NV (Hybrid)

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the organic social engine for a founder-led wellness brand, coordinating calendar, captions, and creative direction while managing a small internal team and responsive community care.

Organic social ownership: schedule cadence, content mix, and cross-platform alignment for Instagram and Facebook.
Creative leadership: guide captions and assets, direct shoots with the founder’s voice, and coordinate with the videographer team for Reels, Stories, and posts.
Insights and governance: monitor sentiment, trends, and competitor activity; surface content opportunities and ensure policy and brand compliance.

Job Description

Responsibilities

Own and manage the organic content calendar across Instagram and Facebook
Guide caption writing and creative assets while ensuring all content reflects the founder’s educational voice and brand standards
Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
Propose paid social creative concepts and audience ideas informed by organic performance data
Monitor and report on paid social performance within platforms; surface insights to the DTC Manager

Requirements

Bachelor's degree in Marketing, Communications, or related field
3-6 years of experience in social media marketing with hands-on channel management
Demonstrated experience growing an Instagram presence - organic and paid
Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
Comfortable directing creative teams for content production
Strong community management skills with a customer-first mindset
Analytical — able to read platform data and translate it into content decisions
Experience using social scheduling, analytics, or social media management platforms

Preferred

Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
Experience sourcing, briefing, and managing creators and/or UGC content
Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
Experience working in regulated industries with content compliance considerations
Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

Benefits

Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance