Social Media Manager

Baltimore, MD (Hybrid)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Owns the end-to-end social media program for B2B clients, driving strategy, content, analytics, and client stewardship across multiple accounts.

  • Shapes strategic social plans and client reporting
  • Oversees content creation, influencer outreach, and ROI optimization.

Job Description

Responsibilities

  • Supports the development and implementation of strategic social media plans for B2B clients.
  • Handles community management, promptly responding to customer questions and proactively engaging in outgoing conversation for all social media accounts.
  • Develops engaging social content that adheres to best practices and pushes the envelope in new ways to drive engagement.
  • Manages Creative team deliverables, ensuring all social creative aligns with brand guidelines and is optimized for each social channel.
  • Pulls metrics and reports, managing social listening and analytics to proactively provide insights and recommendations that optimize ROI.
  • Provides excellent project management and time management across various accounts and projects.
  • Demonstrates knowledge of the current industry landscape on an ongoing basis.
  • Contributes to project and/or annual client planning documents.
  • Develops persuasive summary and recommendation documents for presentation to client and agency decision-makers.
  • Crafts compelling social content including social media posts, polls, quizzes and more.

Requirements

  • 3-7 years experience managing social media accounts/campaigns, ideally within an agency environment
  • Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising, English, or other related field of study preferred
  • Exceptional writing skills
  • Extreme attention to detail and strong organizational skills
  • Must have a clear understanding of best practices for Facebook, Instagram, LinkedIn and TikTok, experience with Reddit, YouTube is a plus
  • Must thrive working within a fast-paced, innovative environment with a strong ability to manage multiple deadlines and multi-task across client accounts, campaigns & projects.
  • Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager and Google Analytics a plus
  • Experience in influencer marketing a plus
  • Ability to work weekend and after-hours, as expected in the 24/7 social media news cycle; travel may be included
  • Applicants must include a work sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage.

Planit Advertising, Inc.

PLANIT ADVERTISING, INC is a company based out of 1414 KEY HWY, Baltimore, Maryland, United States.

Founded in 1994
Baltimore, Maryland, USA

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

See all Planit Advertising, Inc. salaries

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Social Media Manager

Planit Advertising, Inc. · Baltimore, MD · Hybrid