Social Media Manager at Pirq | Austin, TX | $80K/yr – $90K/yr

Pirq

Social Media Manager

Austin, TX (Hybrid)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Pirq’s short-form content engine across social platforms, shaping voice, formats, and cadence from events to founder stories, and drive engagement with data-informed, trend-aware creative.

Own the end-to-end content creation cycle from ideation to posting across Instagram, TikTok, and other key platforms.
Develop and maintain content pillars, test hooks and formats, and use analytics to improve reach, watch time, saves, and shares.
Engage with communities, collaborate with marketing, design, and events to align social with brand priorities and growth initiatives.

Job Description

Responsibilities

Plan, concept, script, film, edit, and post short-form video and photo content across Instagram, TikTok, and other key platforms
Own the content calendar and ensure a consistent cadence of on-brand, engaging posts
Develop and iterate on content formats — from product showcases and recipe content to founder stories and trending audio
Create strong hooks, storylines, text overlays, transitions, pacing, and editing styles designed to increase watch time, retention, saves, and shares
Capture content at in-person brand events, retailer activations, and community moments — turning real-life Pirq experiences into compelling social content
Bring a genuine POV to content: you're not just executing a brief, you're helping shape Pirq's voice and online presence
Develop and maintain Pirq's content pillars and platform-specific strategies
Stay ahead of trends, platform updates, native editing styles, trending audio, memes, creator behavior, cultural moments, and audience behavior to keep content fresh and relevant
Proactively pitch new concepts, repeatable content series, collaborations, and creative opportunities without waiting for a formal brief
Use analytics to understand what's working, optimize performance, and inform future content decisions

Pirq

From smooth, creamy, and indulgent protein shakes and powders, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor-to support you and pirq up your tastebuds.

6 employees (1 in marketing)

www.drinkpirq.com