Responsibilities - Campaign Ownership & Production: Lead end-to-end execution of branded social campaigns across Instagram, TikTok, YouTube Shorts and emerging platforms. - Manage timelines, approvals, asset delivery and cross-functional coordination from kickoff through post-campaign reporting. - Write and edit scripts that translate partner messaging into platform-native storytelling tailored to the TPG audience. - Direct on-camera talent and ensure final deliverables align with TPG’s editorial voice and brand standards. - Oversee post-production, working closely with freelance editors and internal video teams to ensure creative quality and timely delivery. - Appear as on-camera talent in partnerships videos as needed. - Capture content in the field when needed, including travel shoots and on-location production. - Serve as a client-facing lead on select campaigns, confidently running calls and managing feedback. - Partner closely with Sales, Editorial, Video, Marketing and Analytics teams to execute seamless, high-performing campaigns. - Support pre-sale ideation and RFP concepting in collaboration with senior leadership. - Maintain organized campaign documentation and workflows to ensure scale and efficiency. - Track campaign performance, surface insights and apply learnings to future executions. - Identify opportunities for creative testing, production optimization and format innovation. - Contribute to overall social partnerships revenue growth by ensuring consistent, premium execution that drives retention and upsell opportunities.