Responsibilities

• Develop and execute a social media content strategy across social platforms aligned with NCG's brand, voice, and business objectives.
• Create and maintain a social media content calendar, ensuring consistent messaging, campaign alignment and execution.
• Develop and publish day-to-day organic and paid engaging posts, stories, and short-form videos across NCG's social media platforms including Facebook, YouTube, and Instagram, that reflect business objectives, incorporate trends and audience insights, and build awareness for NCG and member co-ops.
• Lead end-to-end content development, including creation of posts, graphics, short-form video, and coordination with internal creative services and external vendors and agencies as needed.
• Define, track, analyze and report on social media performance (including engagement, reach, growth, and paid media results), and translate insights into actionable recommendations.
• Conduct social listening to monitor brand sentiment and audiences' conversation and apply insights to inform content and campaign planning.