Responsibilities

• Own day-to-day social content planning and execution across Minnesota Wild channels.
• Lead social-first concepts from ideation through shooting, interviewing, basic editing, publishing, and community engagement.
• Own real-time coverage of home and away games (as needed), making timely editorial and creative decisions as opportunities emerge.
• Identify stories, moments, trends, and cultural opportunities that will resonate with Wild fans and new audiences.
• Develop platform-native approaches across Instagram, TikTok, Facebook, X, LinkedIn, Threads, and emerging platforms.
• Support publishing and channel management across Minnesota Wild, Wild Gives Back, Minnesota Wild Pup, Wild on 7th, and Hockey Day Minnesota.
• Collaborate across Hockey Operations, Public Relations, Video Production, Creative Services, Corporate Partnerships, Ticketing, Community Relations, and other internal teams to support organizational priorities and storytelling opportunities.
• Use analytics, audience insights, and platform developments to evaluate performance and continuously improve the Wild’s social approach.
• Provide day-to-day direction, feedback, and mentorship to social team members.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field, or equivalent experience.
• Knowledge of hockey and the NHL is preferred.
• Candidates must demonstrate the ability and willingness to quickly develop a strong understanding of the Minnesota Wild, hockey culture, and the State of Hockey.
• At least four years of professional experience in social media, digital content, sports, entertainment, media, or a related field.
• Strong understanding of major social platforms, emerging channels, internet culture, and how audience behavior and creative expectations differ across each.
• Demonstrated experience developing and executing original social-first content across multiple platforms.
• Strong copywriting, photography, videography, interviewing, and basic editing skills.
• Experience using social analytics and audience insights to evaluate performance and inform creative decisions.
• Experience providing direction, feedback, or mentorship to team members, freelancers, or creative partners.
• Working knowledge of Adobe Creative Suite or comparable creative tools.

Preferred

• Knowledge of hockey and the NHL is preferred.