Responsibilities

• Serve as the primary forward-facing social media strategist on client account(s), building relationships with assigned clients and teams
• Develop social media content strategies, defining strategic elements such as channels, audience, content types, tone of voice, etc.
• Oversee the development of monthly/quarterly editorial calendars
• Concept, shoot, and edit social media content, with an emphasis on short-form video content
• Create/write monthly editorial calendars, including brainstorming, copywriting, and partnering with the creative team for visual development
• Oversee community management and engagement
• Frequently analyze performance of content and overall strategy, guiding team to make shifts as needed
• Manage paid social amplification and boosting strategies to maximize content performance
• Compile monthly, quarterly, and annual reports
• Maintain ongoing education around tactics and emerging trends relevant to the marketing industry, as well as client industries

Requirements

• Strong experience building and executing social strategies, with case studies and examples
• Strong understanding of TikTok, Instagram, and emerging social platforms
• Experience shooting and editing social-first video content (CapCut, Premiere, native platform tools, etc.)
• Deep experience in content development and community management
• Deep understanding of social metrics and KPIs
• Strong creative thinking and copywriting skills
• Adaptable, flexible
• Positive and solutions-oriented attitude

Preferred

• Restaurant and CPG industry experience and interest is preferred

Benefits

• Position is eligible for remote, hybrid or in-office work options
• 3 p.m. Fridays year-round
• 401k plan
• Generous Paid Time Off (PTO) allowance
• Up to 12 paid holidays
• Company-wide slowdown between Christmas and New Year’s
• Competitive Medical, Dental and Vision plans
• Company-provided life and disability insurance
• Pet health insurance discount
• Company Paid Maternity/Parental Leave