Responsibilities

• Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, internal newsletters, blogs, email campaigns, sales presentations, case studies, and sales partner direct mail newsletters.
• Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content.
• Strategize and assist with implementation of leadership and executive social media and video content.
• Assist with training webinars, marketing/recruiting videos and other multimedia content
• Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles.
• Assist with the supervision of marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programs.
• Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget.
• Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.
• Manage the editorial calendar and monitor trends throughout the year.
• Oversee reputation management of brand in social media.
• Develop and monitor content for adherence to the brand voice, style and tone; Plan and direct the design of creative materials.
• Secure, where appropriate, legal approval for all advertising and sales promotional materials
• Work with design and digital experts in creating content that improves SEO
• Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events.
• Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company.
• Perform other duties as requested or as needed to fulfill the purpose of the job.

Requirements

• Bachelor’s degree in marketing, communications, business administration, journalism, or related field; or equivalent work experience.
• Four to six years of communications/marketing experience.
• Two to three plus years of managing and executing social media strategy
• Two plus years of demonstrated supervisory experience.
• Strong personal computer skills.
• Excellent oral and written communication skills, including presentation skills.
• Strong knowledge of major social media platforms, editing tools, best practices, and trends.
• Proven ability to edit writing and proofreading content
• Proven ability with copywriting for marketing messages, taglines, etc.
• Project management skills; ability to prioritize and handle multiple issues and projects concurrently.
• Organizational skills.
• Strong and proven ability to hit deadlines
• Effective interpersonal skills and leadership abilities.
• Effective analytical, problem-solving and decision-making skills.

Benefits

• Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)