Social Media Manager | Lonely Planet

USA (Hybrid)

$70K/yr – $112K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Lonely Planet’s social presence by creating content, engaging communities, and spotting trends to deliver social-first campaigns that align with the brand strategy.

  • Own daily content creation, posting, and community engagement across Lonely Planet’s social channels
  • Must-have: 3+ years of brand or publication social media experience with a portfolio showing social copy and video
  • Standout: Experience scaling editorial content to social/video to boost engagement and reach

Job Description

Responsibilities

  • Manage daily content creation, copywriting, posting and community engagement across Lonely Planet’s social media channels
  • Respond to community questions and feedback in a timely manner, ensuring that brand tone, voice and personality are consistent and elevated
  • Identify relevant social and travel industry trends for timely engagement opportunities across social
  • Work cross functionally with editorial and sponsored content teams to repackage and concept social-first content for our audience
  • Work with social team to ideate, develop and maintain always-on engagement strategies that deliver against channel-specific KPIs and ladder up to overall brand strategy
  • Identify new and emerging platforms that offer Lonely Planet the chance to reach travelers in fresh and exciting way

Requirements

  • 3+ years of social media experience for a brand or publication
  • Content creation experience, with a portfolio showcasing past work including social copy and video
  • Experience scaling editorial content to social channels and video with an eye for increasing engagement
  • Familiarity with moderating large digital communities
  • Experience with project management software and content creation tools (Asana, Sprout, Canva and CapCut preferred)
  • Thrives working in a collaborative, autonomous and agile environment
  • Passion for building online communities and talking about travel

Preferred

  • Experience with project management software and content creation tools (Asana, Sprout, Canva and CapCut preferred)

Benefits

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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Red Ventures

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology – including Allconnect, Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Core to who we are is our focus on giving back. Since 2013, more than 600 Red Ventures employees have volunteered mentorship and skills-training with Road to Hire, a 501(c)(3) founded by CEO Ric Elias, that connects under-resourced young adults from marginalized communities with onramps to life-changing careers through access to paid training, college, and mentorship. Road to Hire programs have supported nearly 2,000 young people on their paths to higher education and career placement. - Learn more about who we are and what we do at www.redventures.com - View career opportunities at www.redventures.com/careers - Follow us on Twitter, Instagram and Facebook: @RedVentures **Please be respectful. Any inappropriate content or anything we deem derogatory, defamatory, hateful, or misinformed in any way in will be deleted.**

Founded in 2000
Fort Mill, SC, US
2.3K employees (283 in marketing)

Traffic Signals

Monthly Visitors
117.7K
Traffic Source Mix
Search
20.3%
Direct
48.8%
Referral
26.2%
Social
4.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
202 (10% of company)
Median Career Experience
9 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$250M
Last Raise
$250M
Private Equity, 8 years ago

Funding History

  • Jul 2018
    Private Equity
  • Jan 2015
    Private Equity • $250M
  • Aug 2010
    Series Unknown

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