Responsibilities - Develop and implement clear, compelling, and strategic social & content marketing plans to drive incremental sales growth, community engagement, brand awareness, and a memorable brand experience - Execute a strategically driven content calendar across all owned social media platforms, primarily TikTok and Instagram (but expanding into new channels as necessary) - Work with our internal creative team and content creators to brief and develop creative assets and copy for different channels - Develop innovative and disruptive ways to promote our products and support brand objectives - Be our in-house expert on social media trends to guide creative & content teams by providing and educating on best practices for different social channels and content formats, including new and emerging platforms or algorithm changes - Conceptualize & produce trending/ad-hoc content from our HQ in Hollywood to supplement campaign and content creator content through editing, iPhone content creation, and crowdsourcing - Oversee the Social Media Specialist, providing direction, mentorship and support - Collaborate with Growth Marketing team on campaign strategy, new customer acquisition tactics, influencer/creator content needs (that are on brand & on trend), and whitelisting/partnership opportunities - Partner with the Community Management team to maintain the brand voice in all of our social communications and maximize the connection between our VIP group (550K+ members) and our organic social including capturing UGC, leveraging cross-promotion opportunities, and identify trends unique to the Little Sleepies community - Provide weekly and monthly KPI reporting to cross-functional and leadership teams - Evaluate and optimize social performance on all platforms and provide recommendations for improvement