Social Media Manager

New York City, NY (Remote)

$85K/yr – $100K/yrMid Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and lead social strategy across multiple brand accounts, guiding content from concept to completion while translating performance data into actionable recommendations.

  • Own multi-platform social strategy and content execution
  • Drive performance insights and strategy adjustments with client teams

Job Description

Responsibilities

  • Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
  • Set and track content goals aligned with client objectives (awareness, engagement, conversion)
  • Communicate performance insights and next steps clearly to internal and external teams
  • Anticipate client needs and proactively pitch new ideas, formats, and campaigns
  • Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
  • Ensure content feels social-first, timely, and tailored to each platform
  • Collaborate closely with design, video, and influencer teams to bring ideas to life
  • Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
  • Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
  • Post live during events, drops, or key cultural moments when applicable

Requirements

  • 6+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
  • Proven track record of independently managing and growing a social media presence for a large B2C brand.
  • Must have previous agency experience managing client relationships.
  • Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
  • Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
  • A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
  • Ability to think creatively and generate innovative content ideas.
  • Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Benefits

  • All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
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Later

3.9 Glassdoor

Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/

Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $135M
  • Dec 2021
    Private Equity • $120M
  • Oct 2018
    Series A • $5.8M

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