Responsibilities

• Develop and execute a creative, data-driven social media strategy aligned with JOOPITER’s brand identity, business objectives, and cultural momentum.
• Define channel-specific plans (Instagram, TikTok, YouTube, X, Facebook, emerging platforms), including content themes, cadence, and growth benchmarks.
• Own day-to-day content creation, production, publishing and optimization across platforms.
• Write, shoot, edit and publish high-quality, on-brand content that resonates in visual culture and platform context.
• Manage content calendars, workflows and assets with accuracy and agility.
• Stay ahead of cultural shifts, platform features, social behaviors and digital storytelling trends to keep JOOPITER at the cutting edge.
• Translate those insights into content ideas, formats, collaborations, and community activations.
• Build, nurture and scale meaningful relationships with collectors, cultural tastemakers, influencers and our audience.
• Foster an active, engaged community around JOOPITER’s voice, drops, auctions and cultural moments.
• Monitor, analyze, and report on social media performance metrics (reach, engagement, conversions, sentiment) and refine content strategy accordingly.

Requirements

• 5-8 years of social media experience, ideally in luxury, fashion, culture or lifestyle contexts.
• Deep expertise across Instagram, TikTok, YouTube and emerging social platforms; strong instincts for what drives engagement, builds community and launches cultural moments.
• Strong creative production skills, including the ability to shoot, edit, and optimize content for each platform
• Exceptional copywriting and storytelling ability, with a confident, refined editorial voice aligned with JOOPITER’s tone.
• A keen eye for viral content, visual culture, influencer collaborations and digital trends.
• A data-driven mindset: experience using analytics platforms/tools to drive strategy, optimize performance and iterate content.
• Excellent organizational and project-management skills: able to handle multiple priorities and deadlines in a fast-paced environment.
• Impeccable attention to detail with a luxury-minded sensibility around content, tone and brand presentation.
• A collaborative team-first mindset and a passion for cultural storytelling.
• Proficiency with Adobe Creative Suite, Canva and/or AI-powered content creation tools.

Preferred

• Experience working with high-profile personalities and brand collaborations is a plus