Responsibilities

• Develop and manage a structured Instagram content calendar.
• Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics).
• Maintain strong brand consistency and tone.
• Create engaging Reels that showcase camp projects and joyful moments.
• Edit short-form videos optimized for reach and retention.
• Capture both the emotional energy and the educational depth of our programs.
• Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about.
• Design simple, clean graphics when needed.
• Turn curriculum themes into compelling weekly narratives.
• Track engagement metrics and growth trends.
• Identify what content drives saves, shares, and inquiries.
• Adjust strategy continuously based on data.

Requirements

• Proven track record of managing and growing Instagram accounts, ideally within the parenting, education, or family-focused space.
• Strong portfolio showcasing expert-level video creation (specifically Reels/short-form editing), graphic design, and copywriting.
• Exceptional written communication with a personable, engaging storytelling style.
• Analytical mindset with the ability to interpret data and pivot strategies.
• An entrepreneurial builder who thrives in a fast-paced environment and doesn\'t take "no" for an answer.