Responsibilities

• Influencer Strategy & Campaign Execution: Lead influencer marketing strategy across Uber and Uber Eats campaigns, including creator briefs, talent strategy, platform approach, content formats, paid amplification plans, and measurement frameworks.
• Creative Management: Work directly with agencies and internal teams to oversee influencer identification, vetting, outreach, contracting, onboarding, content review, approvals, posting logistics, and performance recap processes.
• Agency Management: Manage influencer agencies to deliver breakthrough creator-led work, ensuring clear briefs, timelines, budgets, deliverables, and performance expectations.
• Creative Development & Content Excellence: Partner with creators, agencies, and internal teams to develop content that feels native, entertaining, credible, and effective.
• Paid, Organic & Earned: Develop influencer programs that connect paid social, organic social, earned media, and creator-led storytelling, coordinating with Media and Global Social teams.
• Platform & Creator Ecosystem Expertise: Stay at the forefront of creator trends, platform updates, cultural moments, emerging formats, and influencer best practices.
• Measurement, Optimization & Reporting: Define and execute an influencer measurement framework, analyze campaign performance, and socialize learnings to improve future programs.
• Budget & Rights Management: Own and manage influencer campaign budgets, including creator fees, production costs, agency fees, media amplification and usage rights, in partnership with Marketing Ops, Finance, Legal, and Business Affairs.

Requirements

• 5+ years of experience in influencer marketing, creator marketing, social media marketing, consumer marketing, brand marketing, or related fields at a recognized consumer brand or agency.
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
• Deep understanding of how brands should use influencers and platform specific nuances

Preferred

• Proven track record of delivering breakthrough influencer campaigns that drive brand impact, cultural relevance, and measurable business outcomes.
• Experience leading end-to-end influencer marketing programs within large-scale Integrated Marketing Campaigns.
• Strong understanding of how influencer content can support paid social, organic social, earned media, performance marketing, and brand storytelling.
• Experience developing creator briefs, talent strategies, content review processes, and campaign playbooks.
• Strong instinct for culture, social trends, internet behavior, and how brands can credibly participate without compromising brand safety or values.
• Deep understanding of how paid and organic content and strategies work together.