Social Media Manager

New York, USA (Hybrid)

$125K/yr – $187K/yrMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive enterprise social strategy and governance across GALLO’s brands, building a Center of Excellence and scaling creator ecosystems.

  • Own KPI framework, performance reporting, and cross-platform governance.
  • Must-have: Deep platform expertise and enterprise tools (e.g., Sprinklr, Sprout Social).
  • Standout: Lead cross-functional collaboration with Brand, Creative, Paid Media, and Compliance.

Job Description

Responsibilities

  • We’re a social first, digitally native Social Media Manager to lead our organic social ecosystem and shape how our portfolio of brands show up in culture.
  • This is a rare opportunity to build something that matters — defining enterprise-wide standards, scaling a creator ecosystem, and driving culturally relevant strategies across TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, and beyond.
  • In this role, you'll contribute to the development of the Social Center of Excellence, architecting the frameworks, governance models, and operating standards that elevate quality and consistency across GALLO's brands.
  • You'll bring deep platform expertise and a forward-thinking mindset — anticipating algorithm shifts, spotting emerging trends, and securing first-to-market opportunities through strong platform partnerships.
  • You'll also strategically leverage AI to sharpen efficiency without compromising creative integrity.
  • Youll lead and grow a team of social and content specialists, setting clear performance standards while fostering a culture of bold thinking and thoughtful risk-taking.
  • Collaboration is central to this role — you'll work closely with Brand, Creative, Paid Media, PR, Legal, MarTech, and Consumer Engagement teams to ensure strategies are cohesive, compliant, and impactful.
  • You'll own the KPI framework, drive performance reporting, and use social listening, cultural insights, and competitor benchmarking to continuously refine what's working.
GALLO logo

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933
Modesto, California, USA
5.4K employees (494 in marketing)

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
36%
Direct
53.8%
Referral
6.8%
Social
2%
Paid
1.2%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size
394 (7% of company)
Marketing Roles Posted (Last 30 Days)
5