Own social strategy and calendar for a luxury brand, aligning with the Founder & Creative Director voice and launches across Instagram, Facebook, TikTok, LinkedIn, and Pinterest.

• Lead the development of FoundRae’s social media strategy across all channels
• Plan and create compelling brand-led content that highlights creativity and craftsmanship
• Identify the brand’s key messages and build a calendar for key commercial times
• Community management with a focus on engaging and expanding conversations with external audiences
• Communicate the Founder & Creative Director’s vision and voice
• Build and maintain a robust social content calendar aligned with collection launches and growth goals
• Plan, schedule and incorporate content daily; update the calendar for changes and opportunities
• Coordinate content timing with new product launches across categories
• Create a pipeline of social media ideas and campaigns for test-and-learn optimization
• Cultivate an authentic network of influencers and tastemakers to generate UGC and amplify the brand

• Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment
• Bachelor's Degree in Marketing, Advertising or related field preferred
• Advanced knowledge and best practices of social media platforms
• Strong analytical skills and experience analyzing data and developing insights
• Ability to create elevated, luxury content and edit photos and videos
• Fashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skills
• Highly organized and detail oriented
• Mac proficient, knowledge of design programs a huge plus
• Previous experience using Meta tools and advanced excel skills