Responsibilities

• Grid Planning / Calendar Ownership: Own and execute the day-to-day content calendar across all social platforms (Instagram (including Broadcast Channel), TikTok, Pinterest, etc.)
• Content Production: Develop, produce, and publish compelling, on-brand content that tells a cohesive story, places the brand in a unique place and POV, and ladders up to brand priorities and product launches. Oversee quarterly content shoots including strategy, shotlist, budget and execution.
• UGC Briefing: Source new and maintain existing relationships with UGC creators to fill in content gaps where needed and amplify broader brand message. Negotiate appropriate rights in partnership with paid media team to leverage for paid and retail usage if necessary. (2026 key UGC partners per category: tutorial/faces, texture, lifestyle)
• Founder Content Briefing: Brainstorm and brief content into co-founder and partner on ideation, creation and overarching strategy of co-founder specific content.
• Reporting: Analyze performance metrics to optimize content and inform strategy, including weekly and monthly reporting.
• Community Management: Partner with our customer experience & retention team to respond to all inbounds and also lead ongoing conversations with our community. Engage in daily posts with our community across channels and monitor discussions generally (including on Facebook).
• TikTok Live and Affiliate: Assist TikTok Shop team in hosting, booking and managing lives and affiliates.
• Retail and Cross-Brand Collaborations: Partner closely with retail social teams to schedule both organic and paid content. Partner closely with influencer team on cross-brand collaborations.
• Event Coverage: Build shotlist and TikTok briefs for events that can be executed by internal team - create recap reels and carousels for event coverage.

Requirements

• Experience : 3–5 years of experience managing social media for a beauty, fashion, or lifestyle brand.
• Platform Expertise & Curiosity: Deep understanding of platform-specific content strategies, particularly Instagram and TikTok.
• Awareness and curiosity to explore emerging platforms and test / integrate as relevant to the brand.
• Authentic Aesthetic : Strong aesthetic sensibility and ability to concept and produce engaging short-form video content.
• Must be able to edit videos!
• CapCut and Canva Pro: Proficient in Canva, Adobe Suite, CapCut, or similar editing tools.
• Show Don’t Tell: Excellent writing skills and a sharp eye for visual storytelling.
• Data First: Data-driven mindset with a desire to test, learn, and iterate.
• Hustle Mindset: Highly organized, collaborative, and comfortable working in a fast-paced, startup environment.
• On-Camera Ready: On-camera ready and a creator at heart.