DIBS Beauty

Brand

Company overview

We're about beauty that puts our customer first by pairing and elevating combinations, functions and beautiful textures. Launched in 2021, DIBS became one of the fastest growing makeup brands in the U.S. Within 6 months of its debut in Ulta, DIBS now has a presence in all 1400+ stores nationwide. DIBS is backed by L Catterton, the LVMH partnership recognized as the world's leading consumer goods growth equity fund.
Founded in 2020
Austin, Texas, USA
59 employees (18 in marketing)
www.dibsbeauty.com

Salaries

Typical salary range

$180,000 – $190,000

/ yr

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People

Marketing leadership

Abby P.
Vice President of Brand Marketing
At the company for 3 years 5 months
Shaina Purcell
Shaina Purcell
Senior Manager, Influencer and Brand Partnerships
At the company for 3 years 8 months
Sybil Mandala
Sybil Mandala
Digital Marketing Manager
At the company for 2 years 8 months

Headcount trend

Company growth over the last 12 months

Headcount +43.9% year over year

Funding

Total funding

$12.2M

Last raise

Series A, 3 years ago

Audience

Monthly website visitors
46.6K
Month over month-32.5%
Quarter over quarter-29.3%
Top sourceDirect (59.3%)
Ad budget per month$3.7K
Average search rank53
Traffic source mix
Direct
59.3%
Search
26.1%
Social
6.6%
Referral
5%
Paid referral
2.8%

LinkedIn followers

Follower count and growth

Total followers

21.3K

12-mo growth

+75%

Monthly growth

+2.6%

News

Links

www.dibsbeauty.comLinkedInCrunchbaseX (Twitter)