Responsibilities

• Build an annual social strategy that supports overall Brand Marketing goals and messaging pillars for new product launches, shade extensions, seasonal/limited-edition collections, and always-on core product support.
• Lead content planning and copywriting for monthly social calendars across all platforms (Instagram, TikTok, Facebook, X, Youtube, Pinterest), ensuring alignment with brand, retail, and eComm initiatives
• Proactively communicate with cross-functional teams—including Brand, eCommerce, Retail Marketing—to understand and translate overall business priorities into your monthly social calendars
• Partner with Sr. Manager, Integrated Marketing and key Marketing team stakeholders to develop and execute best-in-class 360 programs and content campaigns.
• Stay abreast of algorithmic changes and social platform updates to consistently evolve our strategies; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs
• Support the Digital team in executing TikTok Shop initiatives by contributing to paid content efforts, assisting with affiliate marketing programs, and sharing social listening insights to help identify potential sales opportunities
• Manage daily posting across all social platforms, including timely reposting of user-generated content (UGC) in Stories
• Actively engage with our community through comments and direct messages across both organic and paid social channels
• Monitor and interact with tagged UGC, identifying opportunities to join trending conversations and expand reach to new audiences
• Identify and execute “surprise & delight” gifting moments for brand advocates, loyal customers, and influencers

Requirements

• 4-5 years of previous social media experience; background in beauty or personal care consumer goods is strongly preferred
• Minimum 2 years of leading the strategy and execution of a brand’s social media channels with a proven ability to scale a brand’s presence on TikTok and Instagram; Experience with TikTok Shop is a plus
• Proven ability to strategize, set KPIs, and execute accordingly to meet those goals and objectives
• "Roll-up-your-sleeves" attitude, willing to jump in as needed to push projects along
• Strong understanding and interest in beauty and cultural trends, with the ability and desire to seek out new ideas and approaches that align with the Dashing Diva brand
• Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media
• Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities
• Exceptional collaboration, communication, and interpersonal skills
• Excellent written, verbal, presentation, and project management skills
• Elevated creative eye and aesthetic; strong creative vision with experience with capturing photo and video for social—video editing is a plus

Preferred

• video editing is a plus
• Adobe Suite knowledge is a plus
• Experience with Google Analytics, Dash Social, and other similar platforms

Benefits

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!