Responsibilities

• Works with the editors/managers to identify potential social media opportunities and strategies that extend The Crest's ability to reach audience
• Maintains The Crest’s social media presence, including posting daily updates (and sometimes multiple updates per day) to its social media accounts on Facebook, Twitter, and Instagram
• Posts content through Hootsuite and provides analytics as requested
• Works with the editors/managers as needed to develop and maintain a strategic social media plan and policy that explain how The Crest and its staff members will use social media to reach various audiences
• Keeps track of social media trends, including new topics and tools
• Works with KUST Director, as needed, for cross-posting
• Posts The Crest’s milestones on LinkedIn, works to find alumni on the platform
• Works with the Web Director to maintain social media files that provide evidence and engagement data about when stories are re-tweeted, linked to, etc
• Maintains regular communication with other personnel to help determine social media problems and opportunities
• Completes other duties as assigned

Requirements

• The applicant should have junior or senior standing, but others will be considered
• Has completed relevant coursework or has previous experience relevant to the job
• Has participated in student media and has demonstrated leadership
• Is dynamic, personable, organized, and has a team orientation
• Possesses problem-solving skills
• Is responsive, reliable, flexible and possesses good judgment
• To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas.