Social Media Manager & Content Producer at Fanatics | New York City, NY | $64K/yr – $78K/yr

Fanatics

Social Media Manager & Content Producer

New York City, NY (On-site)

$64K/yr – $78K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content engine for physical and digital collectibles, delivering fan-first video, motion graphics, and social storytelling across apps, platforms, and live moments to drive engagement and app usage.

Content Production: Create and edit short- and long-form videos and motion graphics for drops, signings, and behind-the-scenes stories.
Platform & Community: Tailor storytelling for apps and social channels to both traditional collectors and digital-first fans.
Performance & Partnerships: Collaborate with product, marketing, and creative teams to optimize content based on engagement data and real-time moments.

Job Description

Responsibilities

Produce original short and long-form video content highlighting new product releases, live digital & physical pack breaks, athlete spotlights, and behind-the-scenes stories from the world of collectibles.
Develop content for Topps’ digital collectible apps (e.g., Topps BUNT, Star Wars™ Card Trader, Topps Total Football, Marvel Collect!), showcasing drops, limited-time releases, challenges, and collector community milestones.
Design and animate motion graphics that bring products and digital collectibles to life in a dynamic, fan-first way.
Edit and optimize content for platforms like TikTok, Instagram Reels, YouTube Shorts, and within app ecosystems.
Capture and produce content surrounding athlete or celebrity signings, app and physical product launches, and at fan engagement events.
Manage and schedule content across major social platforms, tailoring storytelling to resonate with both traditional collectors and digital-first fans.
Create social content that connects physical trading cards and digital collectibles in ways that feel exciting and relevant to fans.
Monitor performance metrics and adapt content strategies to drive fan engagement, retention, and app usage.
Stay ahead of cultural and sports moments, seizing opportunities to spotlight digital collectibles in real time.
Partner with product, marketing, and creative teams to bring cross-platform campaigns to life across physical and digital collecting ecosystems.

Requirements

2–4 years of experience in social media management, content production, or digital marketing, ideally in sports, entertainment, or gaming/collectibles.
A portfolio you are proud to share with us (please include with application).
Strong proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent creative tools.
Proven ability to produce short-form, scroll-stopping content tailored to TikTok, Instagram Reels, YouTube Shorts, and app-native experiences.
Deep knowledge of sports culture and the trading card/collectibles community, with an understanding of the rise of digital collecting.
Strong storytelling ability to showcase the emotional connection between fans and their collectibles.
Ability to thrive in a fast-paced, sports-driven environment with live moments and rapid deadlines.
Experience creating content for app store product pages, gaming platforms, or livestream environments.

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002

New York, New York, USA

14K employees (1,648 in marketing)

www.fanaticsinc.com

50% recommend to a friend

55% CEO approval