Responsibilities

• Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)
• Create, curate, and manage all published content (images, video, written, and audio)
• Plan and execute social media campaigns that align with marketing objectives and brand messaging
• Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar
• Community engagement: manage reactive escalations and proactive engagement
• Coordinate with internal creative teams by submitting project request forms for asset needs.
• Collaborate with cross functional teams to craft messaging for social channels and posts when applicable.
• Present cross-functionally for approvals to ensure social content aligns with brand standards.
• Analyze post performance, track KPIs, and report on industry activity through monthly reports.
• Stay informed on the latest social media trends.

Requirements

• Bachelor's degree or higher coupled with 2-4 years of relevant experience in social media marketing.
• In-depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook.
• Ability to work well in a fast-paced environment with a flexible, positive, and solutions-driven attitude.
• Understanding of photo and photo editing resources such as Photoshop, Lightroom.
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other.
• Basic understanding of design resources such as Canva.
• Excellent writing, editing, and proofreading skills.
• Strong organizational, detail-orientation, and project management skills.
• Ability to work independently and as part of a team.
• You work well under deadlines, deftly prioritizing and multitasking as needed.