Responsibilities

• Own and manage the Bass Pro Shops and Cabela’s U.S. retail brand social channels.
• Lead development and stewardship of organic and always-on social content and conversations to drive product awareness along with brand affinity and advocacy in support of business goals.
• Develop and manage social content calendars in conjunction with key cross-functional stakeholders (brand marketing team, communications, merchants) and manage projects to success.
• Partner with content development team and community management team to produce and source content.
• Partner with e-commerce team to support paid social media campaign efforts, including planning, implementing, and measuring market experiments and conversion tests.
• Optimize social content according to modern best practices, trends, and advancements.
• ALL OTHER DUTIES AS ASSIGNED

Requirements

• Bachelor's degree from an accredited four-year college or university, or equivalent experience.
• Minimum 5 years in Advertising, marketing, social media, PR, journalism, or other substantially similar fields. Agency Experience preferred.
• Demonstrates a deep operational understanding of social media outlets and trends, including experience with implementing them for fast-moving and diverse companies.
• Demonstrates a thorough grasp of digital advertising tactics and implementation.
• Strong storyteller with the ability to craft compelling narratives leveraging written and visual mediums (photo, video, digital, design).
• Comfort working in a fast-paced environment where flexibility, creativity, and collaboration are keys to success.
• Ability to manage projects, be organized, and set clear priorities.
• Travel requirements: 10%

Preferred

• Sprinklr experience
• Passion for hunting or fishing a plus

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time