Responsibilities

• Own BARK's social media strategy and content across every platform, helping make BARK one of the internet's favorite brands.
• Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
• Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
• Use performance data, social listening, audience insights, and emerging AI tools to continuously improve content performance, identify opportunities, and drive stronger business results.
• Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.

Requirements

• A portfolio that makes us say, "Wait...you did that?"
• Experience owning social media strategy for a consumer-facing brand and delivering measurable business results.
• Deep understanding of today's social platforms, the creator economy, internet culture, and how people actually consume content.
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.
• Strong creative instincts balanced with a healthy respect for data.
• Experience building content strategies that combine original creative, creators, user-generated content, and community.
• Experience managing and developing a high-performing team while partnering effectively with agencies, creators, and cross-functional teammates.
• A bias toward experimentation, curiosity, and finding smarter ways to work.
• The ability to balance strategy with execution—you enjoy setting direction for the team, but you're just as happy writing the perfect caption, reviewing content, or jumping into the comments when needed.
• Must love dogs.

Benefits

• comprehensive healthcare
• pet wellness coverage
• the flexibility and support you need to do your best work