Responsibilities

• Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, and emerging channels
• Develop and execute content calendars aligned with brand goals, campaigns, and key business moments
• Write compelling captions, post copy, and platform-specific messaging that reflects each brand’s voice
• Schedule, publish, monitor, and optimize content across channels
• Engage with audiences by monitoring comments, messages, tags, and mentions in a timely, brand-appropriate manner
• Collaborate with internal teams to gather assets, campaign details, and creative input
• Help ideate and support short-form video content including Reels, Stories, and TikToks
• Track performance metrics such as engagement, reach, impressions, clicks, follower growth, and video performance
• Turn reporting into action by identifying trends, learnings, and opportunities for improvement
• Stay current on platform updates, cultural trends, competitor activity, and new content ideas

Requirements

• 3+ years of post-graduate/ post internship professional experience in social media marketing, social media management, or digital content strategy
• Strong writing, communication, and editing skills
• Demonstrated ability to build and execute content strategies that support growth and engagement
• Knowledge of current social media trends, platform best practices, and audience behavior
• Comfort using social media management and analytics tools
• Strong organizational skills with the ability to manage timelines, approvals, and multiple priorities
• Creative problem-solving ability and a sharp eye for detail
• Experience with Sprinklr or similar social media management platforms, as well as Meta Ads Manager

Preferred

• Bachelor’s degree in Marketing, Communications, or a related field is a plus
• Agency, project management, or multi-brand experience focused on restaurant, retail, or franchise brands is a plus