Own the social content engine, turning brand goals into a cohesive strategy across platforms, guiding production with in-house creatives, and using data to optimize cadence, formats, and community interactions for engagement and growth.

• Strategy and calendar ownership across Instagram, TikTok, Pinterest, YouTube, and emerging channels
• Content production with design, video, copywriting, and shoots to drive engagement and conversion
• Performance-driven optimization: cadence, hashtags, CTAs, and format based on data and platform best practices