Responsibilities

• Content Creation: Assist in developing, creating, and curating engaging content (copy, graphics, short-form video concepts) for all social media channels (e.g., Instagram, LinkedIn, X, TikTok, Facebook) that aligns with Pronghorn's brand and mission.
• Scheduling & Publishing: Support the management of the social media content calendar, ensuring timely scheduling and publishing of posts.
• Community Engagement: Monitor all social media channels and promptly respond to comments, messages, and mentions to foster a positive and interactive online community.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, best practices, and innovative content formats, and propose new ideas for adoption.
• Reporting: Track, collect, and analyze social media performance metrics (engagement, reach, traffic) using platform analytics tools to help measure the success of campaigns.
• Brainstorming: Actively participate in brainstorming sessions for campaigns, brand partnerships, and original content series that highlight Pronghorn’s mission and portfolio brands.
• Research: Conduct research on competitor activity and general trends within the spirits and DEI (Diversity, Equity, and Inclusion) spaces

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, Journalism, or a related field
• In-depth working knowledge and personal experience with major social media platforms (Instagram, LinkedIn, X, TikTok, etc.)
• Excellent written and verbal communication skills, with an ability to craft compelling and brand-appropriate copy
• Strong organizational skills and attention to detail, particularly in managing a content calendar
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment

Preferred

• Basic proficiency with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, mobile video apps)
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, platform insights)
• An understanding of the principles of SEO as they relate to social media content
• Interest in the beverage alcohol industry and promoting diversity initiatives