Responsibilities

• Own Beta Bionics’ organic social media strategy across priority channels, including LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms.
• Translate integrated marketing campaigns, product education, clinical milestones, advocacy moments, conference activity, and community building into platform-specific social strategies.
• Develop a clear POV for how Beta Bionics should show up across patient, caregiver, HCP, advocacy, industry, employee, and corporate audiences.
• Monitor social trends, diabetes technology conversations, competitor activity, community sentiment, and audience behavior to identify opportunities and inform recommendations.
• Ensure social media supports broader marketing, commercial, clinical, customer experience, advocacy, and brand objectives.
• Manage Beta Bionics’ organic social media agency, ensuring a strong strategy, high-quality content, timely execution, clear reporting, and proactive recommendations.
• Manage the influencer and creator agency, overseeing creator strategy, partner selection, briefs, content review, disclosures, timelines, and performance.
• Partner closely with Consumer Marketing and paid digital agency to align campaign priorities, audience insights, paid amplification opportunities, and performance learnings.
• Set clear expectations, feedback loops, and accountability structures for agency partners.
• Review agency work with a strategic and detail-oriented lens to ensure content is accurate, on-brand, regulatory compliant, audience-appropriate, and aligned to business priorities.

Requirements

• 5-7 years of experience in social media strategy, brand social, content strategy, digital marketing, communications, or related fields.
• Experience leading social media strategy for a brand with multiple audiences or stakeholder groups.
• Experience managing external agencies, including organic social, influencer/creator, creative, production, or paid digital partners.
• Strong understanding of organic social strategy, platform behavior, community engagement, influencer marketing, paid/organic coordination, content planning, and KPI management.
• Strong editorial judgment, writing instincts, and ability to evaluate both copy and creative through a strategic and creative lens.
• Experience translating complex, technical, healthcare, or regulated information into clear, engaging, and compelling content.
• Strong attention to detail, especially around product language, claims, audience, approvals, disclosures, tagging, accessibility, and compliance-sensitive content.
• Strong analytical instincts, with the ability to turn performance data and audience insights into clear, business-minded recommendations.
• Travel up to 20% of the time; Flexibility to work evenings and weekends when necessary to complete urgent priorities or timely social media initiatives.
• Required Education and Experience (explicit in this description).

Preferred

• Experience in healthcare, medical device, pharmaceutical, biotechnology, or life sciences industries.
• Experience working with external agencies, patients, and healthcare professionals.
• Experience supporting conferences, clinical publications, product education, launch campaigns, awareness initiatives, and corporate storytelling.
• Familiarity with digital analytics, social listening, and influencer management.
• Experience with DTC, patient, caregiver, HCP, and advocacy community engagement.

Benefits

• Our comprehensive benefits package includes:
• Medical, dental, and vision insurance
• Employer-paid life, disability, and EAP coverage
• 401(k) Plan with company match
• Employee Stock Purchase Plan
• Open PTO Policy, 10 Paid holidays