Responsibilities

• Build and maintain a tiered list of physician influencers, digital health content creators, and developer/coding educators on X, YouTube, LinkedIn, and TikTok
• Craft personalized outreach to initiate collaborations, content partnerships, and co-created posts
• Provide influencers with ready-to-use content templates, talking points, and demo assets so participation requires minimal lift on their end
• Track response rates, partnership status, and content performance in a simple CRM or sheet
• Write and schedule X posts that educate developers and healthcare founders on HIPAA compliance, app development, and where Specode fits
• Script and produce short-form YouTube videos and ad content demonstrating how to use Specode to ship compliant apps faster
• Develop a repeatable content format that can be templatized and handed off to influencer partners
• Identify what’s gaining traction in adjacent communities (dev Twitter, MedTwitter, digital health LinkedIn) and create timely, relevant content around it

Requirements

• Demonstrated experience generating engagement or growth for a niche brand - B2B, developer tools, healthcare, or a technical vertical preferred
• Prior success getting a physician, clinician, or healthcare professional to organically endorse or feature a product is a strong plus
• Strong written voice - you can explain a technical or compliance concept in a way that’s clear, credible, and shareable
• Comfortable on camera or able to direct/edit short-form video content
• Self-directed: you don’t need a content calendar handed to you, you can build one
• Familiarity with X, YouTube, LinkedIn, and short-form video formats

Preferred

• You’ve worked with or marketed developer tools, health tech, or compliance software
• You have an existing network in MedTwitter, digital health, or developer communities
• You understand what HIPAA is - you don’t need to be an expert, but you shouldn’t need it explained from scratch