Responsibilities

• Develop and implement platform-specific social strategies for ABCD and client brands.
• Create content plans that drive leads, engagement, awareness, and conversion across paid, owned, and earned channels.
• Write or edit social copy to ensure alignment with brand voice, cultural relevance, and best practices.
• Monitor community engagement and respond proactively to maintain positive audience relationships.
• Build and nurture community through consistent engagement in relevant spaces (e.g., commenting and replying, Stories, and participation in groups such as Facebook Groups and LinkedIn Groups), helping ABCD show up as a living, active brand.
• Capture and edit short-form and long-form content as needed (video + photo), creating platform-ready versions (e.g., 9:16, 4:5, 1:1) and optimizing for each channel’s best practices, including across META, LinkedIn, TikTok, YouTube/Shorts, etc.
• Identify, vet, negotiate, and manage influencers across nano, micro, and macro tiers.
• Develop influencer briefs, UGC guidelines, review processes, and campaign toolkits.
• Track performance metrics and manage reporting for influencer partnerships.
• Run test-and-learn sprints to optimize content, engagement, and conversion.
• Use analytics tools to develop insights, performance dashboards, and recommendations.
• Conduct social listening to identify opportunities, trends, and potential risks.
• Support paid social optimization in partnership with the marketing team, including campaign setup, creative testing, and performance improvements across platforms (e.g., Meta, TikTok, LinkedIn, and YouTube/Google, as applicable).
• Partner with creative to develop visuals, short-form video concepts, and branded social assets.
• Collaborate closely with the Creative Services team to produce high-impact visual content for both paid and organic posts, including on-site and on-location capture.
• Support the development of pitch decks, case studies, and campaign storytelling using social data.
• Collaborate with digital marketing, content, and account teams to ensure alignment across integrated campaigns.
• Support organization and management of photo/video assets at scale (storage, naming conventions, permissions, and retrieval) to ensure content is reusable and easy to access.