Responsibilities

• We will be responsible for both content creation and growth marketing execution, including:
• Content & Social Media
• Create engaging social media content (Instagram, TikTok, Facebook, etc.)
• Develop short-form video content (Reels, TikToks, ads)
• Design graphics and visual assets
• Build and manage content calendars
• Help grow brand awareness and audience engagement
• Paid Ads & Lead Generation
• Plan and execute ad campaigns (Facebook, Instagram, TikTok, etc.)
• Collaborate on or build landing pages and funnels
• Generate qualified leads for counseling and telehealth services
• Optimize campaigns for conversions and ROI
• Scale campaigns that are producing results
• Strategy & Growth
• Identify new opportunities to generate leads and revenue
• Improve conversion rates across campaigns and funnels
• Track performance metrics and campaign results
• Continuously test and optimize content and ads

Requirements

• Minimum Experience: Experienced
• Contractor (as the employment type)
• Experience with content creation, video production, ad strategy, and lead generation (implied by description)
• Familiarity with running paid campaigns on Facebook, Instagram, TikTok (implied)
• Ability to generate leads and revenue from campaigns (implied)
• A revenue-share based compensation structure (implied)
• Optional base stipend consideration based on experience (implied)