Responsibilities

• Shape audience engagement growth strategies and share best practices with newsrooms how we can use social media to deepen our relationship with both new audiences and existing subscribers.
• Help our newsrooms develop a cohesive brand identity/style and pair content to meet user needs.
• Develop strategies that encompass the entire audience journey, thinking about every action we want a user to take with us and how we are best serving their motivating user needs.
• Work with newsrooms on tactics to enhance community conversation both on and off-platform and IRL.
• Provide regular trainings on best practices to elevate our content, ensuring we are poised to be an industry leader in the social media space.
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content. This is a hands-on data job.
• Create and monitor reporting and KPI progress, including metrics for loyalty, engagement, and relevance.
• Assist newsrooms in troubleshooting social media issues, including leading partnership communications with social media platforms and related vendors.
• Develop and manage relevant reporting for new social media experiments and initiatives.
• Partner with the content monetization team on new efforts to monetize our journalism and grow audience on social media and distributed platform channels.

Requirements

• Bachelors or master;s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory.
• 5+ years of journalism digital or leadership experience and understanding of the modern digital media landscape.
• 3-5 years of experience in analytics, with a preference for content analytics.
• A proven passion and experience with storytelling via social media, with expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more.
• Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers.
• Aptitude for and experience validating, collecting and interpreting data.
• Proactive leader that can manage their time and prioritization of tasks independently.
• Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and X is required.
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred.
• Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.
• Familiarity with news products and journalism and understanding of media analytics and ethics.

Preferred

• Big Query, SQL, Tableau, Google Ad Manager and other analytic and data tools are a bonus.
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred.