Responsibilities

• Develop platform-native social treatments for New Yorker journalism across established and emerging platforms.
• Write, edit, and produce social-native assets, including short-form video, platform-specific visual packages, copy, and other creative materials.
• Work closely with art, photo, video, editorial, audience development, and analytics teams to develop and execute social treatments for major stories, packages, tentpoles, and editorial initiatives.
• Work with the Director of Social Media to execute daily, weekly, and weekend publishing priorities through strong platform-specific framing, copy, visuals, and formats.
• Develop and help lead new social-first formats, franchises, and other recurring or experimental treatments.
• Provide editorial and creative guidance to other team members on post framing, platform expression, asset development, and sensitive or complex story treatments.
• Help define, maintain, and evolve social best practices, including standards for voice, positioning, visual storytelling, video packaging, platform formats, and escalation.
• Monitor platform trends, audience behavior, and performance patterns, and recommend creative or editorial adjustments based on those insights.
• Contribute to social coverage of breaking news, major editorial moments, live events, and other time-sensitive programming as needed.
• Help identify opportunities to leverage The New Yorker’s archive for timely, creative, and platform-native social storytelling.

Requirements

• Five or more years’ experience in social media, digital journalism, audience development, video, or editorial programming at a media organization.
• Excellent writing and editing skills, with a demonstrated ability to translate complex journalism into clear, accurate, engaging social copy.
• Strong editorial judgment and a deep familiarity with The New Yorker’s voice, standards, journalism, and areas of coverage.
• Extensive knowledge of social-media platforms, both established and emerging, and an ability to adapt quickly as platforms, formats, and audience behaviors change.
• Demonstrated ability to develop platform-native social treatments, formats, or packages for journalism, criticism, culture, humor, or news.
• Strong visual storytelling instincts and experience working with images, graphics, video, or other multimedia formats for social platforms.
• Experience producing or editing short-form social video, including Reels, TikToks, Stories, or similar formats.
• Familiarity with design, scheduling, and video tools such as Figma, Adobe Creative Suite, Dash Social, or similar platforms.
• Strong organizational skills and the ability to manage multiple projects, deadlines, and collaborators in a fast-paced editorial environment.
• Ability to collaborate effectively with editors, writers, designers, photo editors, video producers, audience-development colleagues, analytics teams, and other stakeholders.

Preferred

• Experience with motion graphics, illustration, audio, or more advanced video production is a plus.