Responsibilities

• Execute daily social media promotion based on audience insights and editorial priorities.
• Support the expansion of the Opinion brand's social media presence by introducing our content offerings over new social media platforms to attract a broader audience.
• Optimize WSJ Opinion story packages for highest off-platform impact, including adjusting headline style and length, graphic sizing and legibility, photo crops, hyperlinks, etc., based on the information and suggestions provided by editors and industry best practices.
• Assist with paid promotion tactics and help monitor performance metrics. Track and report on WSJ Opinion's social-media performance, identifying opportunities to improve engagement and traffic.
• Participate in A/B testing initiatives and help implement learnings into future posts.
• Compile regular performance summaries and share insights with editors and production teams.
• Collaborate with the Managing Editor to identify trends and opportunities for off-platform expansion or growth.

Requirements

• Ideally 2-4 years of experience on a social media team at a news organization, or a successful online retailer or e-commerce company. Comfortable working with performance data and translating insights into actionable improvements.
• Excellent writing skills. All copy should be error-free and reflect sound editorial judgment.
• Strong understanding of social platforms and referral traffic drivers.
• Familiarity with analytics and reporting tools.
• It is essential that candidates be familiar with the ideas, philosophy and principles for which The Wall Street Journal editorial page stands.

Preferred

• Experience with SEO and audience analytical tools such as Adobe Analytics, Parse.ly, Google Analytics, or similar platforms.
• Familiarity with social media management tools such as Social Flow, Later, Sprout, etc.
• Interest in audience engagement and community building online.
• Basic video, design, or multimedia production experience is a plus.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program