Responsibilities

• Strategic Narrative Management: Establish, evolve, and protect MOPD’s digital voice across all major platforms (X/Twitter, Instagram, LinkedIn, TikTok, Facebook).
• Campaign Advocacy: Design and execute counter-narrative digital campaigns that challenge tough-on-crime rhetoric, address misinformation, and expose the realities of mass incarceration.
• Rapid Response Coordination: Work directly with executive leadership, policy advocates, and trial litigation teams to deploy strategic messaging during high-profile cases or breaking state legislative sessions.
• Multimedia Content Production: Script, film, edit, and design high-quality visual content (short-form video, infographics, photo essays) that deconstructs complex legal concepts and case updates for a general audience.
• Jurisdictional Storytelling: Travel to various MOPD district offices and courtrooms across the state to highlight the grassroots impact of our attorneys, social workers, and client advocates.
• Analytics & Performance Tracking: Monitor platform metrics and use data-driven insights to optimize organic growth, reach, and user engagement.
• Client & Community Storytelling with Ethical Safeguards: Identify and secure consent for client stories featured in content, ensuring compliance with confidentiality and trauma-informed practices.
• Crisis & Reputation Management: Monitor and respond to misinformation or hostile narratives targeting OPD clients, attorneys, or operations, in coordination with leadership and legal counsel.
• Community Management: Monitor and respond to comments, DMs, and mentions in real time, maintaining tone consistency and de-escalating hostile engagement.
• Legislative support: Produce real-time content during the legislative session to support OPD's policy advocacy.

Requirements

• Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
• Experience: Three years of administrative staff or professional work.
• 1. Candidates may substitute 30 college credit hours from an accredited college or university for each year up to two years of the required experience.
• 2. Candidates may substitute the possession of a Bachelor's degree from a college or university for the required experience.
• 3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work that included the regular use of independent judgment and analysis in applying and interpreting complex administrative plans, policies, rules or regulations or analysis of operational programs or procedures with recommendations for improvement on a year-for-year basis for the required experience.
• SELECTIVE QUALIFICATIONS: Education: Bachelor’s degree from an accredited college or university in Communications, Journalism, Digital Media, Marketing, Public Policy, or a related field.
• Experience: Three (3) years of professional experience managing high-stakes social media portfolios, brand strategy, or digital advocacy.
• Substitution: Additional professional experience in digital journalism, political campaigns, progressive civil rights advocacy, or multimedia production may be substituted on a year-for-year basis for the required education.

Preferred

• Proven track record of managing digital communications within a social justice, legal aid, civil rights, or public interest organization.
• High proficiency in mobile video production, graphic design tools (e.g., Adobe Creative Suite, Canva), and social listening software.
• Deep knowledge of the criminal justice system, indigent defense issues, and progressive systemic reform.

Benefits

• STATE OF MARYLAND BENEFITS