Social Media & Culture Analyst

White Plains, NY (Hybrid)

$70K/yr – $80K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive social content creation and campaign execution for a Danone brand across paid and organic channels.

  • Own and execute content creation, scheduling, and cross-channel activations.
  • Must-have: 1–4 years in social media marketing with agency or in-house experience.
  • Standout: Experience coordinating influencer campaigns and paid social with a media partner.

Job Description

Responsibilities

  • Be hands-on with creative tasks pitching ideas, writing post copy, leveraging existing content to make assets, creating memes, etc.
  • Support the work with internal and external creative partners to produce content.
  • Be a student of culture to stay informed on culture, technology, and social landscape. Support social listening and trend spotting.
  • Execute social activations, working diligently with cross functional teams to bring creative ideas to life.
  • Responsible for the content on social media channels, our comments, and ad copy to engage consumers within brand tone of voice.
  • Create and manage organic and paid content calendars, ensuring content aligns with brand voice and objectives.
  • Support in the planning and execution influencer and social creative productions, including briefing, concept development, reviews and scheduling.
  • Deploy paid social campaigns collaboratively with media agency to vet strategy and traffic plans.
  • Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

Requirements

  • Years of Experience 1-4 years of relevant experience in social media marketing
  • You will have social media marketing experience at an agency or company
  • Educational Requirements Bachelor’s Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience
  • Ability to share creative ideas and work collaboratively to execute
  • Excellent communication and interpersonal skills
  • Strong project management skills to manage multiple workstreams across various brands
  • Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
  • Thorough knowledge of social creative and paid social best practices as well as consumer media consumption

Benefits

  • Physical Wellbeing We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model
  • Mental Wellbeing Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
  • Financial Support We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
  • Family Care We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Danone logo

Danone

Danone is a leading global food and beverage company operating in three health-focused, fast-growing, and on-trend Categories: Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal, and environment impact. Danone has defined its “Renew” strategy to restore growth, competitiveness, and value creation for the long-term. With almost 90,000 employees, and products sold in over 120 markets, Danone generated €27.6 billion in sales in 2023. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, and Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Mizone, Oikos and Silk). Listed on Euronext Paris and present on the OTCQX platform via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Moody’s and Sustainalytics, as well as MSCI ESG Indexes, FTSE4Good Index Series, Bloomberg Gender Equality Index, and Access to Nutrition Index. Danone’s ambition is to be B CorpTM certified at a global level in 2025.

Founded in 2009
Paris, Nouvelle-Aquitaine, FR
61K employees (5,573 in marketing)

Traffic Signals

Monthly Visitors
455K
Traffic Source Mix
Search
44.9%
Direct
34.7%
Referral
11.4%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~69.3K

Marketing Team

Marketing Team Size
4,862 (7% of company)
Median Career Experience
13 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$863.9M
Post IPO Debt, 12 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $863.9M
  • Apr 2024
    Post IPO Debt • $700M

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