Responsibilities

• Develop, implement, and manage a comprehensive social media content strategy that aligns with brand goals and objectives.
• Monitor industry trends and emerging social media platforms to identify innovative strategies for increasing content reach, engagement, and relevance.
• Create and maintain a content calendar to ensure consistent engagement and brand presence across all organic channels.
• Collaborate cross-functionally with internal teams, including Marketing Managers and Creative, to curate and coordinate high-quality social media content.
• Capture and produce engaging content for social media stories, including live event coverage and behind-the-scenes insights.
• Analyze and report social media performance metrics monthly and quarterly, providing actionable insights to enhance future strategies.
• Utilize social media scheduling tool, Sprout Social, to plan, publish, and report on posts efficiently.
• Stay informed on social media best practices and emerging technologies to continually enhance the effectiveness of the social media strategy.
• Conduct regular audits of social media channels to ensure brand consistency and identify opportunities for improvement.