Responsibilities

• Develop, create, and manage content for social media platforms, websites, digital communications, and print publications, including articles, posts, graphics, and multimedia assets.
• Oversee daily social media operations, including content publishing, audience engagement, monitoring comments and messages, responding to inquiries, and tracking emerging trends.
• Collaborate with Human Resources, Marketing, Communications, and other internal stakeholders to develop and execute communication strategies that support organizational initiatives and business objectives.
• Create and maintain content calendars to ensure timely, strategic, and consistent communication across all platforms.
• Support the planning, coordination, and execution of digital campaigns, employee engagement initiatives, recruitment marketing efforts, and brand awareness activities.
• Ensure all communications adhere to organizational brand standards, messaging guidelines, privacy requirements, and applicable policies.
• Monitor social media channels and digital platforms for audience feedback, engagement opportunities, and reputation management.
• Track, analyze, and report on key performance metrics, including audience growth, engagement, website traffic, and campaign effectiveness.
• Provide recommendations and insights to improve content performance, audience engagement, communication strategies, and brand visibility.
• Coordinate campaign logistics, approvals, and content workflows to support efficient execution of communication initiatives.