Social Media Coordinator

USA (Unknown)

$50K/yr – $53K/yrEntry Level

Posted 2 weeks ago

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Job Summary

Own and execute social media content strategy to engage students and stakeholders, drive enrollment and brand awareness, through planning, creation, publishing, and analysis of campaigns and storytelling.

Plan and publish content across platforms to tell the Lander story
Analyze performance to refine campaigns and reporting
Collaborate with campus partners to ensure audience-focused storytelling

Job Description

Responsibilities

The Social Media Coordinator will be responsible for planning, creating, publishing and analyzing content that engages prospective students, current students, parents, alumni, faculty, staff and community stakeholders.
The successful candidate will help bring the Lander story to life through compelling content, strategic campaigns and audience-focused storytelling that supports enrollment, retention, advancement and brand awareness goals.

Requirements

Bachelor's degree in marketing, communications, public relations, digital media, journalism or a related field.
Demonstrated experience creating engaging content for multiple social media platforms.
Strong writing, editing and proofreading skills.
Experience with social media management and analytics platforms.
Strong customer service skills and a commitment to ethical communication practices.
Valid driver's license and safe driving history are required.
Must have strong knowledge of social media platforms, audience engagement, and content best practices.
Excellent written, verbal, and interpersonal communication skills with the ability to create engaging content for diverse audiences.

Preferred

Proficiency with Canva, Adobe Creative Suite, or similar design tools, along with basic photography, videography, and short-form video editing skills.
Experience with social media analytics and performance reporting.
Strong organizational, time management, and project management skills, with the ability to manage multiple priorities, meet deadlines, and collaborate effectively across departments in a fast-paced environment.

Lander University

Lander University has been providing educational and cultural opportunities since its founding in 1872 as Williamston Female College in Williamston, S.C. The college moved to Greenwood, S.C., in 1904 and was renamed Lander in honor of its founder, Samuel Lander. It became part of the state system of higher education in 1973. Lander is now a coeducational, state-assisted, comprehensive, regional, four-year university with traditional liberal arts and science programs, and professional programs in business, education and nursing.Students:Enrollment is approximately 3,000 with a student body representing 29 states and 17 foreign countries. Minorities make up 33 percent of the student body; 70 percent of the student body is female and 30 percent is male. Campus residence halls accommodate approximately 1,100 students.Faculty:Lander has a student/faculty ratio of 17:1 with 138 full time faculty members, the majority of whom hold terminal degrees in their areas. Average class size is 22.Programs:More than 60 areas of undergraduate study are offered, as well as a Master of Arts in Teaching (M.A.T.) with a concentration in art; a Master of Education (M.Ed.) in Montessori Education; a Master of Education (M.Ed.) in Teaching and Learning; a Master of Science in Emergency Management; and a Master of Science in Nursing, Clinical Nurse Leader. Students benefit from the flexibility of online courses and distance learning. Five programs are offered completely online: the R.N. to B.S.N. completion option; the criminal justice management bachelor’s degree; the health care management certificate; the Master of Science in Emergency Management; and the Master of Science in Nursing, Clinical Nurse Leader.

Greenwood, South Carolina, USA

917 employees (53 in marketing)

lander.edu