Social Media Coordinator at Four Winds Inc. | New York, USA | $60K/yr – $70K/yr

Social Media Coordinator

New York, USA (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

two distinct voices drive two social accounts with one mouthpiece for Dr K and one for Four Winds, turning clinical content into accessible captions and carousels.

Own both accounts: professional expert content for Dr K and warm campus storytelling for Four Winds.
Capture, edit, and publish video and graphics across Instagram, TikTok, Facebook, and LinkedIn with a unified calendar and distinct tones.

Job Description

Work closely with Dr. K and Four Winds staff to develop copy and design together
Capture and edit short-form video: Dr K to camera, plus staff and campus moments at Four Winds
Turn Dr K’s clinical explanations into clear, accurate captions and carousels, written in her voice
Design clean, on-brand graphics and carousels in Canva
Run the content calendar and posting cadence across Instagram, TikTok, Facebook, and LinkedIn
Manage comments and DMs with warmth and care
Run two accounts with two different voices keeping both accounts looking and sounding distinct: Dr K’s brand is professional, the expert in field child psychiatry, focused on clinical content translated for parents and patients and Four Winds’ brand is reassuring and inviting focused on staff, the campus, conveying the warmth of the Four Winds environment.
Be able to write in both voices and keep them distinct