Responsibilities

• Develop and implement social media strategies aligned with the organization’s mission and marketing goals on Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Create engaging content for social media platforms, images, videos, and stories.
• Plan and manage a content calendar to ensure consistent posting and engagement.
• Monitor social media channels and respond to messages, comments, and inquiries in a timely and professional manner.
• Track performance metrics and analyze engagement data to improve outreach and marketing effectiveness.
• Report on social media performance and marketing trends to the Executive Director and marketing committee in monthly meetings.
• Stay current on emerging social media platforms, tools, and best practices.
• Foster positive relationships with merchants and community members through social media engagement.
• Support daily office operations and administrative processes.
• Serve as the first point of contact for incoming phone calls and visitors.

Requirements

• Minimum two (2) years of experience managing professional social media accounts (Facebook, Instagram, TikTok, and LinkedIn).
• Minimal Associate’s Degree in marketing, communications, business, or a related field preferred. Relevant internships or equivalent experience may be considered.
• Portfolio of previous social media work required, including examples of content creation, campaigns, or accounts managed.
• Strong written and verbal communication skills.
• Professional demeanor and strong interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage multiple projects.
• Proficiency with Microsoft Office and Google Workspace.
• Experience with Canva or similar design platforms.
• Familiarity with social media analytics and scheduling tools.

Preferred

• Experience working in nonprofit or small business environments preferred.