Responsibilities

• Own social media content, shaping visual identity and brand narrative.
• Own content production lifecycle from pre-production to on-site shoots.
• Plan and populate content calendars with assets and compelling copy.
• Provide Stories and pivot guidance to adapt scheduled content.
• Coordinate monthly in-market content captures with reps.
• Act as account lead on designated projects/accounts.
• Evolve and scale content across accounts.
• Monitor performance against goals and analytics; propose optimizations.
• Lead AI-powered workflows to automate tasks and reporting.
• Execute improvements to optimize content performance.